Digital download · $97
The full pipeline. Yours to keep, reference, and hand to your team.
The complete demand generation system for professional beauty, skincare, hair, and device brands exhibiting at Hair Festival and Beauty Expo Australia.
You know the leads are there at expo. The conversations happen. The business cards get collected. What most brands don't have is what comes next — a real, working system that moves a stand conversation into a stockist relationship.
This is that system.
Sales to Stockist — The Events & Expo Pipeline is the complete demand generation document built specifically for the professional beauty channel. Every stage mapped. Every touchpoint written out. Built to be handed to your marketing manager, your BDM, your whole team — and actually used.
What's inside:
— The 5-Stage Awareness Ladder mapped to the professional beauty buying journey, so you know exactly where each lead sits and how to talk to them
— The lead capture framework: what to collect on the floor, how to collect it, and how to make sure nothing falls through the cracks between the stand and the CRM
— The 8-week nurture sequence: every touchpoint, every channel, from the 24-hour connection email through to the commercial conversation
— The full demand generation pipeline: organic social, email nurture, paid retargeting, and the conversion layer, mapped end-to-end
— The complete 8-week implementation timeline: phase by phase, channel by channel, action by action
$97 · Instant download · PDF format
