Lunch & Learn: How to Turn IRL Event Leads into Lifetime Brand Advocates

Sunday 13 April · 12pm AEST · Live via Zoom · Replay included

 A live 90-minute lunch & learn for beauty, skincare, hair, and device brand founders — and the marketing teams behind them.

 Most brands walk away from Hair Festival and Beauty Expo with a bag of business cards and a follow-up plan that goes nowhere. The leads were there. The conversations happened. What was missing was the system.

That's what this session covers.

In 90 minutes, Tamara Reid — founder of Inside Industry and close to two decades in the professional beauty industry — walks you through the complete pipeline. From capturing the right data on the expo floor, to an 8-week nurture sequence that moves contacts from curious to committed, to the full demand generation system that turns a two-day event into 12 months of stockist pipeline.

What you'll leave with:

— A clear framework you can action immediately
— The 5-Stage Awareness Ladder mapped to the professional beauty buying journey
— A built-out pipeline your team can run; organic, email, paid, and conversion
— Clarity on exactly where your current approach is losing leads

This is a live session. Bring your questions.

$47 · Replay included for all registered attendees

Questions before you register? [email protected]

Secure checkout · Instant confirmation · Replay included · Presented by Tamara Reid, Inside Industry