Plug Claude Into Your Brand

A live 90-minute working session with Tamara Reid

Every word on this page, the layout, the colours, the little demos further down, were produced by Claude working from the Inside Industry brand brain, and then read and approved by me. That is exactly the system I will teach you to build for your own brand, live, on Monday 30 November.

Secure my seat · $247

The brief, as given

Build the landing page for Plug Claude Into Your Brand. Use the Inside Industry brand brain. Make it the proof of the session: the visitor should be able to feel the difference between untrained AI and AI that knows the brand, on the page itself. Link every button to the Kajabi checkout. Leave it in draft for Tamara to read.

What the brand brain told Claude before it wrote a word

VoiceWarm, direct, peer to peer. Full flowing sentences, never clipped fragments. Client as hero. Parentheses for asides.

Banned"genuinely", "leverage", "comprehensive", "shift", "quiet", "competitive landscape", any "not X, it is Y" construction, rule-of-three stacks.

TypeVonca in capitals for every heading, Montserrat for body. Headlines are whole sentences.

ColourLinen, Greige, Dark Chocolate, Noir. Black and white kept to a minimum.

AudienceFounders, marketing managers and distributors in professional hair, beauty, skincare, device and aesthetics brands selling into salons and clinics.

Offer rulesNo discounting. Price kept low on purpose to fill the room. Replay included. Onward step is a Strategic Session.

That is roughly two pages of documents. It took an afternoon to write once, and now every EDM, carousel, article and page starts from it. Building yours is the first twenty minutes of the session.

Try it on the page

Flip the switch and watch the same AI write with and without your brand

Same tool, same request, same product. The only thing that changes is whether it has been taught who the brand is. Pick an asset and flip it.

Untrained AI

Untrained · generic AI

Trained · knows the brand

A taste of the first twenty minutes

Build a miniature brand brain and watch the copy change as you choose

This is a toy version with three settings. On the day you build the real one, with your tone, your products, your customer and your banned words, and it runs everything after it.

Tone of voice

Who you sell to

What you are launching

Generated from your three choices

Three settings produce nine thousand-odd combinations and none of them are quite your brand yet. Add your real tone rules, your product claims and your stockist language and it stops sounding like a demo.

What comes out the other end

This is the kind of thing you will be building, in your brand rather than ours

Three finished assets, all produced by Claude from the Inside Industry brand brain and Keira's image library in the time it takes to make a coffee. Swap in your colours, your type, your photography and your voice and this is what your Tuesday morning looks like.

IIInside Industry <[email protected]>

I taught Claude my brand, and now it builds my marketing

One Monday morning, recorded if you cannot be there, and you leave with it working.

Inside Industry

Live session · Monday 30 NovemberPlug Claude into your brand

Hi Jess, Something I have noticed over the past few months is how many of you have an AI subscription open in a browser tab and are a little disappointed with it. The copy comes back sounding like everyone else's, and so you close the tab and send the brief to an agency instead. What I have been doing instead. For the past year I have run Inside Industry's marketing almost entirely on Claude, and the difference is that I taught it my brand properly first. Best, T.

Save my seat for 30 November

insideindustry.coUnsubscribe

Built from one briefSubject line, preview text, hero, body copy and button, in the house voice, with the banned-word list enforced and the image pulled from the library.

Inside Industry · Live sessionTeach AI your brand so well it builds your marketing for you30 Nov · 10amSwipe

Daily brief · 0190Minutes to a working brand brainWhy this session exists1 / 4

The detailsMonday 30 November, 10am AEDT, $247 a seat, replay included@insideindustryBook

Built to the brand kitCover, number tile and details tile in the carousel template, Keira's photography underneath, Vonca for headings and the brand palette throughout.

Two headers, one briefA dark and a light version of the 600px email header, sized for Klaviyo, with the campaign name and the right photograph dropped in and nothing else to touch.

How the ninety minutes run

We build the whole time, so bring one real campaign you need out before Christmas

What you walk away with

You leave with it working, and the replay is included

Your brand brain

Set up and running inside Claude by the end of the call, with the brief template to keep filling in afterwards.

The prompt and skill structure

The exact structure I use to produce EDMs, social tiles, blog posts and landing pages on demand.

One finished asset

At least one real piece for your own brand built during the session, ready to ship.

The recording

Sent within 24 hours to everyone who books, so you can still take part if the Monday does not suit.

About Tamara

The person behind the brand brain

Tamara Reid is the founder of Inside Industry, the research and consulting business behind the State of the Professional Beauty Industry reports, and has spent close to twenty years in professional beauty, ten of them on the brand side. She consults to brands on channel strategy, stockist acquisition and field-team development, speaks and MCs across the industry, and runs Inside Industry's own marketing almost entirely on the AI systems she will be showing you in this session.

Questions you might have

The things people ask before they book

I build and teach in Claude because it is the tool I run my own business on, and the way of thinking carries across to any of the major platforms, but to follow along live and leave with a working setup you will want a Claude account open on the day.

You are not alone, and part of the session is building the brief that stands in for them. Bring whatever you have, even if it is a logo file and a few Instagram posts you are proud of.

Yes, and the best person to send is whoever actually writes and builds your marketing week to week.

Yes. Every seat includes the recording, sent within 24 hours of the session, so if you cannot be there live you can still book and work through it in your own time.

Yes. Claude wrote the copy, built the layout and the two demos above from the Inside Industry brand brain, and I read every line before it went live. The only thing I changed was one image. That is the standard you should expect from your own setup, and it is what we build on the day.

Ready to plug Claude into your brand?

Monday 30 November at 10am AEDT, live or on the replay, $247 a seat. Come with a Claude account, your brand guidelines or whatever stands in for them, and one campaign you need out before Christmas. I would love to see you there.

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Plug Claude Into Your Brand
Monday 30 November · 10am AEDT · $247, replay included

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