Lunch & Learn: BDM Account Grading Framework

A one-hour Lunch & Learn for Business Development Managers in professional hair and beauty who want to stop guessing which accounts to invest in — and start grading them with a consistent, two-axis framework built specifically for our industry.

In 60 minutes, we'll walk through:

 — The two axes that determine every account's grade — and why one of them has nothing to do with spend

— A live grading demo using sample accounts

— Your turn: grade five of your own accounts during the session

— The borderline cases — when an account looks like a B but should be a C

— How to spot the Backbone flight risk and the undervalued Catalyst

— Building your "biggest move this quarter" plan before you log off

— Live Q&A so you can apply this directly to your portfolio

Can't make it live? Watch the replay!