Lunch & Learn: Finding Your Voice & Getting Stage Ready

Industry expos, conferences and awards nights aren't short on speakers.

They're short on voices.

Event organisers are flooded with pitches from founders who want stage time. Most sound the same. Most structure their talks the same. Most lose the audience by slide three.

The brands that get invited back — and paid — aren't the loudest in the room. They're the ones with a clearly defined voice, a sharp point of view, and a keynote built to actually land.

After 18 years inside this industry, I've watched the pattern repeat at every congress, expo and awards night I've sat in on: the speakers who get rebooked have done two specific things, and neither of them is about confidence or charisma.

They're about voice and structure.

This Lunch & Learn unpacks both.

In 60 minutes, we'll walk through:

— How to find the voice that's actually yours — not a sanitised version, not a copy of someone you admire, but the one that makes you the only person who could give that talk

— The four types of speakers industry organisers are actively looking for right now — and how to position yourself as one of them

— How to structure a keynote so it holds attention from open to Q&A — the framework I use, plus the most common structural mistakes I see on industry stages every year

— How to get on the speaker list at expos, conferences, congresses and awards nights — who to pitch, what to send, and when to send it

— What to charge for a paid speaking gig in the professional hair and beauty industry — with real ranges, not guesswork

— Live Q&A so you can workshop your topic, your hook or your pitch in real time

This session is for you if:

You're a founder, educator or marketer at a professional hair or beauty brand and you know stage time would shift your authority in the industry

You've been asked to speak before, but the talk didn't land the way you wanted it to

You want to be invited to speak at expos, congresses, awards events and brand summits — and you want to be paid for it

You have something worth saying but you're not sure how to package it

You want a real framework — not "just be authentic" advice

If you're looking for generic public speaking tips or TED-style content, this one's not for you. This session is specifically about positioning, pitching and presenting inside the professional hair and beauty industry.

This isn't theory. It's the framework I use myself.

After 18 years speaking, training and keynoting across the professional hair and beauty industry, I've built the exact structure I now teach — the same one I use when I'm asked to keynote.

In this session you'll see:

The opening structure that earns an audience's attention in the first 90 seconds — and why most speakers waste theirs on a bio slide

How to build a keynote around one idea, not seven — so it's quotable, shareable and remembered long after the event

The kind of voice the industry actually pays for — and the kind that gets a polite "we'll keep your details on file"

How to turn a single keynote into a year of stage invitations, partnership conversations and inbound buyer interest

This is the work I've done for myself, and the work I do with brand founders behind the scenes. Now it's a Lunch & Learn.

Tamara Reid is the founder of Inside Industry, a consultancy that directs global hair and beauty brands on growth within the professional market.

With 18 years across education, sales, brand marketing and strategic partnerships in the professional hair and beauty industry, Tamara works at the intersection of brand strategy, B2B market intelligence and industry thought leadership.

She's the person brands call when they want to understand how the professional market actually works — and the speaker organisers call when they want a stage that means something.