SALES TO STOCKIST
— The Events & Expo Pipeline
You've seen the system. Now own it.
The pipeline doc is yours to keep, reference, and hand to your team.
Get the Pipeline Doc — $97Today you got the framework. Every stage of it — the Awareness Ladder, the lead capture strategy, the 8-week nurture sequence, the full demand gen pipeline mapped across every channel.
Now the question is what you do with it.
You could take your notes from the session and try to rebuild it yourself. Or you could have the whole system — designed, structured, and ready to run — sitting in your team's shared drive by tomorrow morning.
That's what this is.
Everything covered in today's session, in a format your whole team can use.
The 5-Stage Awareness Ladder — mapped specifically to the professional beauty buying journey, so you know exactly where each expo lead sits and how to talk to them.
The lead capture framework — what to collect on the floor, how to collect it, and how to make sure nothing falls through the cracks between the stand and the CRM.
The 8-week nurture sequence — every touchpoint, every channel, every stage. From the 24-hour connection email through to the commercial conversation. Written out, sequenced, and ready to hand to whoever manages your communications.
The full demand generation pipeline — organic social, email nurture, paid retargeting, and the conversion layer. How they work together. What each one is responsible for. What success looks like at each stage.
This is not a summary of the session. It's the full working document — the thing you hand your marketing manager on Monday morning and say here's our plan for the next expo.
HERE'S THE REALITY.
You've already done the hard part. You sat through the session. You know the framework. You understand why the business cards-in-a-pile approach isn't working and what the alternative looks like.
The only thing standing between where you are now and a functioning expo pipeline is implementation. And the fastest path to implementation is having the document in your hands — not a replay you have to rewatch every time your marketing manager has a question.
At $97, this pays for itself the first time a lead converts that would have otherwise gone cold.
Get the Pipeline Doc — $97Sales to Stockist — The Events & Expo Pipeline is a resource from Inside Industry — a social media and digital marketing agency built specifically for the professional beauty industry. We work with skincare, hair, device, and beauty-tech brands to build demand generation systems that actually convert. The pipeline in this document is the same framework we build with our clients.
