Lunch & Learn: How to Grade Every Account in Your Portfolio Using the Inside Industry Framework

A one-hour Lunch & Learn for BDMs in professional hair and beauty who want to grade their accounts with confidence.

Most brands spend $20k on a stand and wing the strategy

And wonder why the leads go cold by September.

They book the space, ship the product, and figure out the rest on the floor. No pre-show warm-up. No reason for the right buyers to seek them out. No system for catching leads before the buzz dies.

The result? A frantic three days, a fishbowl full of business cards, and a fortnight later — barely a new stockist to show for it. Meanwhile the brand two stands over walks away with a pipeline.

Inside Industry's Tamara Reid has worked Beauty Expo from both sides — as a brand on the floor and as the consultant brands call to fix their show strategy. The expos that pay off are won in the lead-up, not on the day.

This Lunch & Learn is where you stop hoping the expo works and start building the plan that makes it — before the doors open.

In 60 minutes, we'll walk through:

— Your pre-show warm-up: how to fill your stand calendar with the right buyers before the doors even open

— The stand strategy that pulls serious salon owners in — and quietly filters out the freebie-hunters

— Your show-floor checklist: what to prep, print and pack (and the things most brands forget)

— A lead-capture system so no conversation walks off the floor and disappears

— The 60-second pitch that makes a distributor or salon owner lean in

— Setting up your follow-up sequence before the expo, so momentum doesn't stall on day four

— Live Q&A to pressure-test your expo plan

This is for you if:

You're a brand owner, BDM or sales lead in professional hair and beauty exhibiting at — or attending — Beauty Expo.

You've booked a stand (or you're deciding whether to) and want it to pay for itself in new stockists, not just brand awareness.

You've done expos before and walked away with a pile of business cards but no real pipeline.

You want a show plan you can put into action this week — before the doors open on 15 August.

But;

If you're only at the expo to "be seen," hand out samples, and you've already got your follow-up nailed, this one's not for you.

This session is for brands treating Beauty Expo as a serious channel to win new stockists — not a branding exercise.

This is a build-it-now session, not a theory session.

The Inside Industry expo playbook is the same one Tamara Reid uses with consulting clients to turn trade shows into stockist pipelines. It's built around how buying decisions actually get made in professional hair and beauty:

— Pre-show — the outreach and warm-up that fills your stand with the right people before day one.

— On the floor — the stand setup, conversation starters and lead-capture that separate buyers from browsers.

— The pitch — the 60-second story that makes a salon owner or distributor want the next conversation.

— Post-show — the follow-up sequence, built before the expo, that converts cards into stockists.

You'll walk into Beauty Expo with a plan, and walk out with stockists — not a stack of cards.

Tamara Reid is the founder of Inside Industry, a consultancy that directs global hair and beauty brands on growth within the professional market.

With 18 years across education, sales, brand marketing and strategic partnerships in the professional hair and beauty industry, Tamara works at the intersection of brand strategy, B2B market intelligence and industry thought leadership.

She's the person brands call when they want to understand how the professional market actually works — and what it takes to earn a place on a salon's shelf.

Lunch & Learn: Get Show-Floor Ready Before Beauty Expo

A one-hour Lunch & Learn for hair and beauty brands who want Beauty Expo to deliver new stockists.

Date: Monday 3 August 2026

Time: 12 noon AEST (Melbourne time)

Format: Live online Lunch & Learn — bring your lunch, your expo plans, and the questions you've been sitting on

Duration: 60 minutes including Q&A

Recording: Available to all registered attendees